Digital advertising touchpoints in South Korea 2024

"Video portals (e.g., YouTube)" and "Search engines" are the top two answers among South Korean consumers in our survey on the subject of "Digital advertising touchpoints".
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Digital advertising touchpoints in South Korea as of March 2024

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Number of respondents

12,155 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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